JB Studio is a small in numbers,
big on ideas creative design studio,
specialising in identity design
and brand development.

Animal Alphabet
A series of typographic observations.
Project info –


Second in the series, following on from the Idea Alphabet. A self initiated project featuring a series of typographic observations, based on each of the letters of the English alphabet.

Each letterform is derived from an existing typeface and is subsequently crafted, using it’s inherent negative space, to visually represent an Animal (Amphibian, Bird, Fish, Insect, Mammal or Reptile), in which the letter itself begins.

Books are printed onto white uncoated 120gsm olin rough stock, with cover type being foiled in white onto 350gsm smoke grey colorplan.

A full A-Z of the alphabet can be viewd on a bespoke designed and built website, here. Along with the original Idea Alphabet, here. Books can also be purchased from the site(s), with posters, totes, postcards and other products to be added in the new year.
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