JB Studio is a small in numbers,
big on ideas creative design studio,
specialising in identity design
and brand development.

County 5ives
Re-branding small sided football in Norfolk.
Project info –
County 5ives is operated by Norfolk Football Association and offers 5, 6, 7 and 11-aside football across specialist venues, with over 250 teams competing in weekly leagues.

The new identity features an evolution of the previous badge design (shown in slide 2 above) into a more minimal, recogonisable mark by using it's inherent shape to create the number 5.
A monospaced numbering/type system was also developed to enable the identity to represent all formats of the game (5, 6, 7, 8 and 11 a-side football, along with Futsal, Walking football and Veterans). 
Applications include digital assets and on-site promotional artwork, along with templated poster designs for on-going roll out of the new identity in line with brand guidelines.
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