Specialists in the development of open API platforms.
Project info –
Identity developed for Symeus, specialists in the development of open API platforms within loyalty, price comparison and open banking.
The logo mark is made up of 4 arrows, representing the 4 key aspects of the business. Each arrow points in a different direction, coming together to create the ’S’ for Symeus within their negative space. The arrows convey movement and flexibility, key assets of the organisation who operate firmly in the digital arena.
The arrows provide a flexible device when it comes to application and roll out. Whether it be in a literal sense to point the consumer in the right direction or simply to provide energy to visual communications.