Ecommerce, entrepreneur and investor.
Project info –
Charles Millar is one of the UK’s leading ecommerce trainers, entrepreneur and investor, with a proven record for creating successful online businesses.
The identity takes a typographic approach, featuring a simple logotype that references the nature of Charles's business through an ascending bar chart, which makes use of 3 vertical lines within his name.
The device is used across various applications, both as a standalone logo mark, whilst also being literally brought to life through promotional artwork and branded documentation.