JB Studio is a small in numbers, big on ideas, creative design studio, specialising in identity design and brand development.

With a firm belief in conceptual thinking and the importance of ideas being at the heart of considered design solutions for both print and digital.

Charles Millar
Ecommerce, entrepreneur and investor.
Project info –
Charles Millar is one of the UK’s leading ecommerce trainers, entrepreneur and investor, with a proven record for creating successful online businesses. 

The identity takes a typographic approach, featuring a simple logotype that references the nature of Charles's business through an ascending bar chart, which makes use of 3 vertical lines within his name.
The device is used across various applications, both as a standalone logo mark, whilst also being literally brought to life through promotional artwork and branded documentation.
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