JB Studio is a small in numbers,
big on ideas creative design studio,
specialising in identity design
and brand development.

Shared living.
Project info –
Identity and style guides developed for Homeplace, a house sharing network based in London.

The identity features a universal house icon (referencing the 'home' element of the company name), which is then flipped on it's head to form a location pointer (to reference 'place'), providing a flexible device that can be used across all communications.
The logo exists in two arrangements, with the icon beside the company name for more formal use, or as a container for the wordmark on larger format, more dynamic applications. The project was carrried out alongside digital marketing consultancy Whoop Digital.
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