JB Studio is a small in numbers, big on ideas, creative design studio, specialising in identity design and brand development.

With a firm belief in conceptual thinking and the importance of ideas being at the heart of considered design solutions for both print and digital.

Idea/Animal Alphabet
Idea/Animal Alphabets website.

Responsive website design for the Idea and Animal Alphabets. An internal studio project featuring a series of typographic observations, based on each letter of the English alphabet.

The website showcases content from the two self published books, featuring both Idea and Animal Alphabets, including a full A-Z of each series.

Each alphabet features a series of typographic observations, with each letterform being derived from an existing typeface and crafted, using it’s inherent negative space, to visually represent an Animal (Animal Alphabet) or a general Idea (Idea Alphabet) in which the letter itself begins.
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