JB Studio is a small in numbers, big on ideas, creative design studio, specialising in identity design and brand development.

With a firm belief in conceptual thinking and the importance of ideas being at the heart of considered design solutions for both print and digital.

Never Give Up
Sports and business consultancy.
Project info –
Never Give Up provides expert advice and guidance to business and sports based organisations.

The identity features a simple typographic solution, with text positioned to create an upward arrow, directly referencing the positive nature of the organisations name and objectives, within a simple, distinctive word mark.

The word mark, whilst appearing as an arrow, also creates a perfect square in it’s overall shape and size, which provides a grid, upon which all branded applications are designed. This is achieved through the alignment/orientation of type and positioning of imagery, creating a consistency across all media.

Applications include stationery, wayfinding, website and promotional literature.

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