Vehicle detailing specialists.
Project info –
New Image is one of the UK's market leaders in cosmetic vehicle repairs and having recently been acquired by new owners, it was felt the existing branding was in need of an update.
The new identity features a minimal letter ’N’ mark, with the top right serif designed to appear as a star/glint, referencing the organisations nature of business, in that they effectively make things look as good as new.
The ’N’ device has been implemented into an ad campaign, highlighting the companies services, in both print and digital formats. The glint device is also foiled onto company business cards and spot varnished onto branded literature, further defining the idea of a 'new image'.